Mrs. Sonia Luthra is the founder of The Millet Tribe which aims to increase millet awareness and consumption in society. She is also the founder of a sister venture, Earth Connect, an online health food store. She has also received appreciation and recognition for her initiative from "The Millet Man of India, Dr. Khadar Vali".Mrs. Sonia guides people on their millet journeys by teaching them the health benefits and how to make delicious day-to-day dishes with millet grains.