#Food
Packaging, Branding & Marketing Workshop

Enhance Shelf Life, Drive Sales & Make your food Brand Popular.

Duration

2 Weeks

Start Date

Will inform you!

Fees

₹ 3,600

Mode

Online

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Learn various strategies for Packaging, Branding & Marketing

Get In-depth Insights on starting & growing business in food sector

Access to Pan India Community of Food Sector Entrepreneurs

Learn from Industry experts with case studies of popular brands

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Who Should Do This #Workshop?

Join the workshop if you are

Gain knowledge of various Food Packaging, Branding & Marketing Techniques.

Get to know about various opportunities for Startups .

Learn A to Z about branding & Marketing Techniques.

Learn Strategies of popular brands and market leaders with case studies.

#Syllabus

What will you learn?

Module 1: Introduction to Food Packaging

  • Role of Packaging, it’s Functions & Selection Criteria
  • Various Food Packaging Concepts - Active, Passive, Intelligent & Smart packaging
  • Consumer Psychology in Packaging Design

Module 2 : Food Packaging Materials

  • Selection criteria for Food Packaging materials
  • Types of food packaging materials - Paper and Cardboard, Metal, glass, wood, Plastic
  • Types of machinery used in the packaging process - fillers, sealers, labelers

Module 3: Shelf Life of Food Products

  • Factors Affecting Shelf life - Intrinsic & Extrinsic factors
  • General & Industrial ways to Increase Food Shelf Life
  • Effect of various Processes in shelf life of Products

Module 4 - Packaging for Different Food Categories

  • Perishable vs. Non-Perishable Products
  • Packaging for Dehydrated, frozen & RTC, RTE food products
  • Labeling Regulations and Requirements

Module 5 - Advancements Food Packaging Industry

  • Latest Developments Impacting the Food Packaging Industry
  • Automation in Packaging Lines
  • Use of biodegradable, recyclable, and reusable materials

Module 6 : Retail Visibility Strategies

  • Shelf Placement & Product Display Techniques
  • Increasing Visibility in Supermarkets & Retail Chains
  • Partnering with Retailers for Promotions

Module 7 : Visual Merchandising & Store Design

  • Creating Impactful Point-of-Sale Displays
  • Engaging Consumers through Storefront Design
  • Maximizing Product Appeal through Packaging & Merchandising

Module 8 : Sales Growth Techniques

  • Cross-Selling & Upselling Strategies
  • Data-Driven Sales Optimization
  • Building a Loyal Customer Base through Branding & Packaging Innovation

Module 9 : Creating Retailer & Distribution Network

  • How to build a Retailer & Distribution Network?
  • Sales & Marketing Strategies for food products
  • Innovative ways of Branding & Marketing & Product Placement

Module 10 : Marketing

  • Retail Marketing
  • Retail Merchandising and its types
  • 6P's of Food Product Marketing
  • Product
  • Price
  • Place
  • Promotion
  • People (Customer)
  • Process
  • What is your vision / Mission statement?

Meet the #Expert

This workshop is mentored by

#

Dr. Kishor K Gajrani
Dr. Kishor K Gajrani

Assistant Professor at IIIT Kancheepuram.

Dr. Kishor Kumar is a Ph.D. Holder in Manufacturing, Indian Institute of Technology, Guwahati, India. He briefly worked at IIT Bombay for 20 months Also, he is Co-Editor of the book titled "Biodegradable Composites for Packaging Applications".He has trained hundreds of entrepreneurs in the food packaging industry and has connects with all Suppliers and Manufacturers all over India.

Time is running out,
Grab your spot #NOW

  • Hours
  • Minutes
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#Why this Workshop?

Opt for this workshop to

Drive Sales & Grow your food business with unique insights about food packaging, Branding & Marketing with practical guidance through case-studies from Industry experts.

Additional#Benefits

What to expect on completion of course?

Live interactive online session with host support

Lifetime Access of Workshop Recordings & Study Material

Limited batch size of 30 participants

Handholding support after the workshop

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#Testimonials

From our Participants' Experience

Premkumar Mane
Mr.Premkumar Mane
Kamal Kumar

#FAQs

From our Participants' Experience

A) We will provide a access to community of entrepreneurs of food sector & also our mentors will guide you after training also.

A) Live sessions conducted in 2 weekend ( Saturday & Sunday between 11AM to 2PM ) & also we will provide recordings of all sessions

Registration Form

Course Fees
Live Online: 3600
07:30 PM-09:00 PM
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