Food Product Marketing

Food Product Marketing

Sustainable and innovative Food marketing


duration

5 Days


Start Date

28/Nov/2022


Fees

1500/-


Location

Live online

5 Days

28/Nov/2022

1500/-


Live online


Importance of Food Marketing

Marketing is very essential for the success of any type of food product or business. Food marketing is about building relationships with customers, raising brand awareness, developing the right food products and promoting across your target audience.

Food marketing is the key to a successful food business. In this workshop, you will learn in-depth about the marketing strategies for food products and will get expert guidance for effective food marketing. You will also understand how to sell, how much should you charge and how should you promote your food products using the latest technologies and tailored strategies.

Importance of Food Marketing

Marketing is very essential for the success of any type of food product or business. Food marketing is about building relationships with customers, raising brand awareness, developing the right food products and promoting across your target audience. Food marketing is the key to a successful food business. In this workshop, you will learn in-depth about the marketing strategies for food products and will get expert guidance for effective food marketing. You will also understand how to sell, how much should you charge and how should you promote your food products using the latest technologies and tailored strategies.

Expert Faculty

What will you learn?

  • How to do Food marketing?
  • What exactly is Food marketing?
  • Retail marketing and its types
  • What is branding? Branding Case studies
  • Need for Visual Merchandising
  • What is a Vision / Mission statement?
  • Digital marketing trends in the industry
  • How to identify the right customer for your food product?
  • How to market your product digitally?
  • How to find B2B or B2C customers for your food product?
  • Why do food products need branding?
  • 6P's of Food Product Marketing
    • Product
    • Price
    • Place
    • Promotion
    • Customers (People)
    • Process

How this workshop will help you?

This Food Marketing Workshop will guide you on how to grow your business and not just reach as many people as possible but also reach the right customers for your business. You will also be trained on how to sell your food products and increase your business’ scalability.

How this workshop will help you?

In this workshop, you will learn how food packaging can help in your business growth, increase the shelf life of food items and reduce the impact on the environment.

The packaging is the first point of communication with the user of a brand. Packaging also plays a critical role in becoming part of the personality of a brand, the brand's outward manifestation. You'll look at the fundamentals of packaging throughout the workshop. You will obtain valuable insight into the innovative and sustainable packaging process and its diverse types by the end of this workshop. You will also get to know the latest trends in the packaging industry.

WHY OPT FOR THIS WORKSHOP?

Case studies of popular brands

Special branding and sales strategies

Understand B2B, B2C and retail market in depth

Create your vision & mission statement

WHY OPT FOR THIS WORKSHOP?

Case studies of popular brands

Understand B2B, B2C and retail market in depth

Special branding and sales strategies

Create your vision & mission statement

Learning outcomes

After the completion of this workshop, you will be able to:

  • Gain knowledge on various branding and marketing techniques
  • Learn about food marketing opportunities for startups
  • Know the latest developments in the field of food marketing
  • Get to know the strategies of popular brands and market leaders

Learning outcomes

After the completion of this workshop, you will be able to:

  • Gain knowledge on various branding and marketing techniques
  • Learn about food marketing opportunities for startups
  • Know the latest developments in the field of food marketing
  • Get to know the strategies of popular brands and market leaders

Get Certified

Upon the successful completion of this workshop, you will be awarded a certificate.

Credible

Gain credibility and stand out from the rest!

Authenticated

Get an director-signed certificate to boost your job prospects.

Shareable

Add the certificate to your CV or professional profile.

Additional Benefits

Next day live workshop recordings

6 Months access to the recordings

Soft copy of course materials

Limited seats for interactive session

Time is running out. Grab your spot fast!

  • Days
  • Hours
  • Minutes
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Registration form

Fees: 1500/-
Time: 07:30 PM

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