Design Thinking Workshop to understand customers and improve products and services

About Program

Udyogwardhini is running a course on “Design Thinking” that will help you understand your customers and improve your products and services. This course works towards developing a human-centered solution designing approach among the learners. The course in the first part teaches to break down problems and objectively analyze them. Then it focuses on finding out the customer’s real needs by communing with them and also identifying the patterns in the consumption. The next part works on developing solutions thought processes and making the prototypes of solutions. The course also aims at clarifying the execution strategy.

NEED

The idea behind making the country self-reliant is to have a stronger emphasis on local producers and service providers to sustain the local economy. Referring to a World Bank statistics survey, the number of new companies in the formal sector in India has increased by a substantial 12.2 percent between 2014 and 2018, compared to a marginal 3.8 percent growth from 2006-2014.

Such a process is very useful in situations when your problem is not clearly defined or certain constraints and details are missing. With design thinking, resolving a real-life challenge has evolved giving a broad scope for bringing about innovative and “out of the box” solutions. Design thinking also takes care of the user’s needs by comprehending their actual desires. It is a 5 stage process of Empathizing, Defining, Ideating, Prototyping, and Testing.

About Program

The course in the first part teaches to break down problems and objectively analyze them. Then it focuses on finding out the customer’s real needs by communing with them and also identifying the patterns in the consumption. The next part works on developing solutions thought processes and making the prototypes of solutions. The course also aims at clarifying the execution strategy.

NEED

Design thinking is an iterative design methodology that is widely being used in many companies. It follows a solution-based approach to reach the final solution. It includes understanding user needs, reanalyzing the problems from different viewpoints, finding new innovative solutions, creating related prototypes, and then testing the solution. Such a process is very useful in situations when your problem is not clearly defined or certain constraints and details are missing. With design thinking, resolving a real-life challenge has evolved giving a broad scope for bringing about innovative and “out of the box” solutions. Design thinking also takes care of the user’s needs by comprehending their actual desires. It is a 5 stage process of Empathizing, Defining, Ideating, Prototyping, and Testing.

Syllabus

Design Thinking Curriculum

Introduction to human-centered design
Understanding problems
Complex problem breakdown
Introduction to research using empathy
Market research
Making sense of data using pattern thinking
Creative problem solving
Innovation
Prototyping human-centered problems and feedback
Business Model Canvas and Executing Strategy

syllabus

Introduction to human-centered design
Understanding problems
Complex problem breakdown
Introduction to research using empathy
Market research

Making sense of data using pattern thinking
Creative problem solving
Innovation
Prototyping human-centered problems and feedback
Business Model Canvas and Executing Strategy

MENTORS

Rohaan Goswami

(COO and Director of Product, YCenter India)

Rohaan Goswami is the COO and Director of Product at Ycenter India. He Leads the Engineering and Design teams and is the chief architect of Ycenter's global experiential learning platform EPIC. He is also in charge of driving Ycenter's worldwide expansion programs, specifically in Asia and the Middle East. Rohaan is frequently invited as visiting faculty for Design thinking, Social innovation and Blockchain domains across Top universities including as a visiting faculty for Design Thinking. He believes that the shortest distance between two people is a story, and that world can be brought closer together through efficient storytelling mediums and experiential education.

Key Highlights

	Thorough detail of Design Thinking Methodology and tools
	Guidance in building design thinking ability
	Focus on the solution to corporate problems
	Interactive live sessions with the industry experts
	Experiential education for better learning

Key Highlights

	Thorough detail of Design Thinking Methodology and tools
	Guidance in building design thinking ability
	Focus on the solution to corporate problems
	Interactive live sessions with the industry experts
	Experiential education for better learning

	Training on developing an innovative approach
	Instruction on risk assessment
	In-depth analysis of real-life case studies
	Dedicated doubt clearing sessions