Digital Marketing Strategies for Entrepreneurs

About Program

As the digital culture is taking its shape it is high time that we should adopt new ways to perform marketing activities. Digital Marketing is the perfect solution for such activities. With the perfect tools and platforms, you can execute your marketing activities digitally.

Digital marketing is not always about doing things “Digitally”, because the users who are using those digital platforms are not robots, they are humans. And as a marketer, you need to keep your focus on the “human” side of digital activities too. And this is where we emphasize more. To understand this Digital Marketing thoroughly, we brought you a unique course that will let you perform those digital marketing activities with a practical approach. If you are looking to promote your venture, or if you are a student, or even looking for a job in digital marketing, this course is drafted for you.

NEED

The market landscape is complex and changing continuously. The trends, technologies, and strategies are never stagnant; hence it's crucial that you stay up to date with new market trends to remain ahead of the curve. But how can you be confident that you are keeping up with these trends? You have to take advantage of all the most valuable marketing tools and technology to do this efficiently, and in the modern world, digital presence tops that list.

Before going to a store, 46% of shoppers surveyed the inventory of the store online. Each business will have different specific objectives in mind, but most are trying to achieve growth by reaching more customers and encouraging them to buy. Digital marketing was just a fresh and different form of marketing at one point. But the value of digital marketing has drastically increased in the last couple of years. 49% of users say they use Google to discover a new thing or product or to locate it. Therefore it's become an important part of what an organization is to its clients. It's not enough to have a website or run an un-focused advertising campaign anymore.

About Program

NEED

Syllabus

Power of Human-Centric Branding for Small Businesses

What is Branding?
Branding based on your product/service Vs branding based on customer
Advantages of branding according to the customer
Previous formulas for the success of big brands
The process of creating a brand
7 Tips That Can Make Your Business A Big Brand

Leveraging User Experience for Small Businesses

The need to have a digital presence today
Your business needs to be a website
Advantages of creating a website according to your customer
User Experience and business benefits of UX
7 Tips to Build Your Business Website

Search Engine Optimization

How to grow your business using a search engine like Google
How to optimize your website for ranking on Google, Keywords, etc

Search Engine Marketing

How to market using Google's AdWords
Some Marketing Tips, Tricks, and Case Studies on Google
How to use YouTube Marketing and Video Advt

Introduction to various Social Media tools and platforms

Facebook Marketing & Advertising

Facebook Functions

Facebook Page
Facebook Groups
Facebook Marketplace

Facebook Advertising

How to start with Facebook Ads
How to setup Facebook Ads
Remarketing Tools

Creating Content for Facebook & other Social Media Platforms

Content creation process
Content delivery strategy
Content creation tools

Instagram Marketing

How to create Instagram A/c
Functions of Instagram Business A/c
How to post on the Instagram platform
Instagram Reel
Marketing on Instagram

LinkedIn as a Marketing Platform

LinkedIn Profile Optimization
LinkedIn Business Page Creation
LinkedIn Advertising

Crafting a Successful Social Media Strategy

Understanding the business
Researching similar businesses and/or competitors
Understanding the campaign budget
Understanding the audience for the product/services
Creating marketing funnels and upcoming funnels
Finalizing the digital platforms and ad networks

Campaigns Creation

Understanding the campaign aspects
Campaign designing preparations
Gathering data
Media Planning & Buying
Budget & Duration of campaign

Email Marketing

Email marketing can keep the customer connected with you forever.
How to do email marketing and how to create content
Which platform to choose for email marketing
Tools & Techniques of Email Platform

Inbound Marketing

How customers will find you
How to connect customers using Email, Website, Landing Pages

Web Analytics

How to make improvements using traffic information on your website

Information on various tools to track your Online Visitors

Google Analytics
Content Performance Analysis
Visitors Analysis
Social Media Analytics

Other Digital Marketing Tips & Tricks

Affiliate Marketing

What is the affiliate marketing concept
How can it be used?
Signing up for platforms (As an Affiliate)
Creating Affiliate based business

Planning Media Planning & Buying

How to Become a Freelancer in Digital Marketing?
Digital Marketer as a career from Freelancing Point of View.
Things you need to become a digital marketing freelancer
Freelancing Industry Overlook

syllabus

Power of Human-Centric Branding for Small Businesses

What is Branding?
Branding based on your product/service Vs branding based on customer
Advantages of branding according to the customer
Previous formulas for the success of big brands
The process of creating a brand
7 Tips That Can Make Your Business A Big Brand

Leveraging User Experience for Small Businesses

The need to have a digital presence today
Your business needs to be a website
Advantages of creating a website according to your customer
User Experience and business benefits of UX
7 Tips to Build Your Business Website

Search Engine Optimization

How to grow your business using a search engine like Google
How to optimize your website for ranking on Google, Keywords, etc

Search Engine Marketing

How to market using Google's AdWords
Some Marketing Tips, Tricks, and Case Studies on Google
How to use YouTube Marketing and Video Advt

Introduction to various Social Media tools and platforms:

Facebook Marketing & Advertising

Facebook Functions
- Facebook Page
- Facebook Groups
- Facebook Marketplace
Facebook Advertising
- How to start with Facebook Ads
- How to setup Facebook Ads
- Remarketing Tools
Creating Content for Facebook & other Social Media Platforms
- Content creation process
- Content delivery strategy
- Content creation tools
Instagram Marketing
- How to create Instagram A/c
- Functions of Instagram Business A/c
- How to post on the Instagram platform
- Instagram Reel
- Marketing on Instagram
LinkedIn as a Marketing Platform
- LinkedIn Profile Optimization
- LinkedIn Business Page Creation
- LinkedIn Advertising

Youtube Channel and Ads
- YouTube channel creation
- Optimizing channel
- Video content strategy
- Video SEO & Optimization
- YouTube shorts
- Video creation tools and software
- YouTube ads platform
- Ads content preparations
- Budgeting (At Glance)
Crafting a Successful Social Media Strategy
- Understanding the business
- Researching similar businesses and/or competitors
- Understanding the campaign budget
- Understanding the audience for the product/services
- Creating marketing funnels and upcoming funnels
- Finalizing the digital platforms and ad networks
Campaigns Creation
- Understanding the campaign aspects
- Campaign designing preparations
- Gathering data
- Media Planning & Buying
- Budget & Duration of campaign
Email Marketing

Email marketing can keep the customer connected with you forever.
How to do email marketing and how to create content
Which platform to choose for email marketing
Tools & Techniques of Email Platform

Inbound Marketing

How customers will find you
How to connect customers using Email, Website, Landing Pages

Web Analytics

How to make improvements using traffic information on your website

Information on various tools to track your Online Visitors
- Google Analytics
- Content Performance Analysis
- Visitors Analysis
- Social Media Analytics
Other Digital Marketing Tips & Tricks
Affiliate Marketing
- What is the affiliate marketing concept
- How can it be used?
- Signing up for platforms (As an Affiliate)
- Creating Affiliate based business
Planning Media Planning & Buying
- How to Become a Freelancer in Digital Marketing?
- Digital Marketer as a career from Freelancing Point of View.
- Things you need to become a digital marketing freelancer
- Freelancing Industry Overlook

MENTORS

Mr. Mukund Patwardhan

CEO & FOUNDER Socialum Digital Media.

Mr.Mukund Patwardhan is a high-performing digital marketer & digital advertising professional with 12+ years of solid experience educating students with the best practices of Digital Marketing . He has helped individuals & businesses to establish their online presence using his technology skills along with concept designing skill set.

Key Highlights

	Syllabus developed by highly experienced faculty
	Best Digital Marketing Mantras
	Practical and realistic Approach
	Training conducted by in practice entrepreneurs
	Live demonstration of marketing strategies

Key Highlights

	Syllabus developed by highly experienced faculty
	Best Digital Marketing Mantras
	Practical and realistic Approach
	Training conducted by in practice entrepreneurs
	Live demonstration of marketing strategies

	Case studies of popular brands
	Trending Digital Marketing Strategies
	All Types of Digital Marketing Covered
	Career Oriented Course

Success Stories

Amar Thakare
Lumiverse Solutions - Information Technology

Mr Amar Thakare had quite a difficult time studying engineering. Today, he owns 3 IT companies and the newspaper, Sakal, described him as "The Uncrowned King of Cyber Security". Despite his initial academic struggles, Mr Thakare excelled in the entrepreneurship development programme. He has solved over 370 cybercrime cases and has delivered more than 850 workshops on cybercrime awareness. His business is now empowering the Maharashtra and Nashik City Police.

Mr. Samyag Shah
Machbizz Marketer Pvt Ltd - Marketing

Samyag Shah is an engineer who worked for a private company for 2 years but he always wanted to do something different. While he was working, he decided to start his own business. Finally, with this zeal, he quit his job. He attended our entrepreneurship development program organized by Udyogwardhini. With proper business planning, he set up an organization named Machbizz with his three friends. Machbizz deals with digital marketing and account-based marketing, etc. His hard work paid off and he

Nikhil Bhalerao
Software Development - Engineering Products

Nikhil was a bright student so he started working after the completion of his education. His inner voice always wanted him to become an entrepreneur. But he was not sure how and what to start? In search of more guidance to help him to start his own enterprise, he joined Udyogwardhini's entrepreneurship development program. After the completion of the course, he immediately started his business named "Upturn India Technologies" in which he started IT Services such as Website development, Softwar

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