Digital Marketing Strategies for Entrepreneurs - udyogwardhini.

Let Your First Impression Be The Best Impression

Duration 2 weeks
Batch Start From 3rd Oct 2022
Fees 3000/- Live Online
Duration : 2 weeks
Batch Start : From 3rd Oct 2022
Fees : 3000/- Live Online

About Program

As the digital culture is taking its shape it is high time that we should adopt new ways to perform marketing activities. Digital Marketing is the perfect solution for such activities. With the perfect tools and platforms, you can execute your marketing activities digitally.

Digital marketing is not always about doing things “Digitally”, because the users who are using those digital platforms are not robots, they are humans. And as a marketer, you need to keep your focus on the “human” side of digital activities too. And this is where we emphasize more. To understand this Digital Marketing thoroughly, we brought you a unique course that will let you perform those digital marketing activities with a practical approach. If you are looking to promote your venture, or if you are a student, or even looking for a job in digital marketing, this course is drafted for you.

NEED

The market landscape is complex and changing continuously. The trends, technologies, and strategies are never stagnant; hence it's crucial that you stay up to date with new market trends to remain ahead of the curve. But how can you be confident that you are keeping up with these trends? You have to take advantage of all the most valuable marketing tools and technology to do this efficiently, and in the modern world, digital presence tops that list.

Before going to a store, 46% of shoppers surveyed the inventory of the store online. Each business will have different specific objectives in mind, but most are trying to achieve growth by reaching more customers and encouraging them to buy. Digital marketing was just a fresh and different form of marketing at one point. But the value of digital marketing has drastically increased in the last couple of years. 49% of users say they use Google to discover a new thing or product or to locate it. Therefore it's become an important part of what an organization is to its clients. It's not enough to have a website or run an un-focused advertising campaign anymore.

About Program

As the digital culture is taking its shape it is high time that we should adopt new ways to perform marketing activities. Digital Marketing is the perfect solution for such activities. With the perfect tools and platforms, you can execute your marketing activities digitally.

Digital marketing is not always about doing things “Digitally”, because the users who are using those digital platforms are not robots, they are humans. And as a marketer, you need to keep your focus on the “human” side of digital activities too. And this is where we emphasize more. To understand this Digital Marketing thoroughly, we brought you a unique course that will let you perform those digital marketing activities with a practical approach. If you are looking to promote your venture, or if you are a student, or even looking for a job in digital marketing, this course is drafted for you.

The market landscape is complex and changing continuously. The trends, technologies, and strategies are never stagnant; hence it's crucial that you stay up to date with new market trends to remain ahead of the curve. But how can you be confident that you are keeping up with these trends? You have to take advantage of all the most valuable marketing tools and technology to do this efficiently, and in the modern world, digital presence tops that list.

Before going to a store, 46% of shoppers surveyed the inventory of the store online. Each business will have different specific objectives in mind, but most are trying to achieve growth by reaching more customers and encouraging them to buy. Digital marketing was just a fresh and different form of marketing at one point. But the value of digital marketing has drastically increased in the last couple of years. 49% of users say they use Google to discover a new thing or product or to locate it. Therefore it's become an important part of what an organization is to its clients. It's not enough to have a website or run an un-focused advertising campaign anymore.

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Syllabus

  • What is Branding?
  • Branding based on your product/service Vs branding based on customer
  • Advantages of branding according to the customer
  • Previous formulas for the success of big brands
  • The process of creating a brand
  • 7 Tips That Can Make Your Business A Big Brand
  • The need to have a digital presence today
  • Your business needs to be a website
  • Advantages of creating a website according to your customer
  • User Experience and business benefits of UX
  • 7 Tips to Build Your Business Website
  • How to grow your business using a search engine like Google
  • How to optimize your website for ranking on Google, Keywords, etc
  • How to market using Google's AdWords
  • Some Marketing Tips, Tricks, and Case Studies on Google
  • How to use YouTube Marketing and Video Advt
  • Facebook Page
  • Facebook Groups
  • Facebook Marketplace
  • How to start with Facebook Ads
  • How to setup Facebook Ads
  • Remarketing Tools
  • Content creation process
  • Content delivery strategy
  • Content creation tools
  • How to create Instagram A/c
  • Functions of Instagram Business A/c
  • How to post on the Instagram platform
  • Instagram Reel
  • Marketing on Instagram
  • YouTube channel creation
  • Optimizing channel
  • Video content strategy
  • Video SEO & Optimization
  • YouTube shorts
  • Video creation tools and software
  • YouTube ads platform
  • Ads content preparations
  • Budgeting (At Glance)
  • LinkedIn Profile Optimization
  • LinkedIn Business Page Creation
  • LinkedIn Advertising
  • Understanding the business
  • Researching similar businesses and/or competitors
  • Understanding the campaign budget
  • Understanding the audience for the product/services
  • Creating marketing funnels and upcoming funnels
  • Finalizing the digital platforms and ad networks
  • Understanding the campaign aspects
  • Campaign designing preparations
  • Gathering data
  • Media Planning & Buying
  • Budget & Duration of campaign
  • Email marketing can keep the customer connected with you forever.
  • How to do email marketing and how to create content
  • Which platform to choose for email marketing
  • Tools & Techniques of Email Platform
  • How customers will find you
  • How to connect customers using Email, Website, Landing Pages
  • What is the affiliate marketing concept
  • How can it be used?
  • Signing up for platforms (As an Affiliate)
  • Creating Affiliate based business
  • How to Become a Freelancer in Digital Marketing?
  • Digital Marketer as a career from Freelancing Point of View.
  • Things you need to become a digital marketing freelancer
  • Freelancing Industry Overlook

syllabus

  • Power of Human-Centric Branding for Small Businesses
    • What is Branding?
    • Branding based on your product/service Vs branding based on customer
    • Advantages of branding according to the customer
    • Previous formulas for the success of big brands
    • The process of creating a brand
    • 7 Tips That Can Make Your Business A Big Brand
  • Leveraging User Experience for Small Businesses
    • The need to have a digital presence today
    • Your business needs to be a website
    • Advantages of creating a website according to your customer
    • User Experience and business benefits of UX
    • 7 Tips to Build Your Business Website
  • Search Engine Optimization
    • How to grow your business using a search engine like Google
    • How to optimize your website for ranking on Google, Keywords, etc
  • Search Engine Marketing
    • How to market using Google's AdWords
    • Some Marketing Tips, Tricks, and Case Studies on Google
    • How to use YouTube Marketing and Video Advt
  • Introduction to various Social Media tools and platforms:
    • Facebook Marketing & Advertising
  • Facebook Functions
    • Facebook Page
    • Facebook Groups
    • Facebook Marketplace
  • Facebook Advertising
    • How to start with Facebook Ads
    • How to setup Facebook Ads
    • Remarketing Tools
  • Creating Content for Facebook & other Social Media Platforms
    • Content creation process
    • Content delivery strategy
    • Content creation tools
  • Instagram Marketing
    • How to create Instagram A/c
    • Functions of Instagram Business A/c
    • How to post on the Instagram platform
    • Instagram Reel
    • Marketing on Instagram
  • LinkedIn as a Marketing Platform
    • LinkedIn Profile Optimization
    • LinkedIn Business Page Creation
    • LinkedIn Advertising
  • Youtube Channel and Ads
    • YouTube channel creation
    • Optimizing channel
    • Video content strategy
    • Video SEO & Optimization
    • YouTube shorts
    • Video creation tools and software
    • YouTube ads platform
    • Ads content preparations
    • Budgeting (At Glance)
  • Crafting a Successful Social Media Strategy
    • Understanding the business
    • Researching similar businesses and/or competitors
    • Understanding the campaign budget
    • Understanding the audience for the product/services
    • Creating marketing funnels and upcoming funnels
    • Finalizing the digital platforms and ad networks
  • Campaigns Creation
    • Understanding the campaign aspects
    • Campaign designing preparations
    • Gathering data
    • Media Planning & Buying
    • Budget & Duration of campaign
  • Email Marketing
    • Email marketing can keep the customer connected with you forever.
    • How to do email marketing and how to create content
    • Which platform to choose for email marketing
    • Tools & Techniques of Email Platform
  • Inbound Marketing
    • How customers will find you
    • How to connect customers using Email, Website, Landing Pages
  • Web Analytics
    • How to make improvements using traffic information on your website
  • Information on various tools to track your Online Visitors
    • Google Analytics
    • Content Performance Analysis
    • Visitors Analysis
    • Social Media Analytics
  • Other Digital Marketing Tips & Tricks
  • Affiliate Marketing
    • What is the affiliate marketing concept
    • How can it be used?
    • Signing up for platforms (As an Affiliate)
    • Creating Affiliate based business
  • Planning Media Planning & Buying
    • How to Become a Freelancer in Digital Marketing?
    • Digital Marketer as a career from Freelancing Point of View.
    • Things you need to become a digital marketing freelancer
    • Freelancing Industry Overlook

MENTORS

MENTORS

Key Highlights

Syllabus developed by highly experienced faculty
Best Digital Marketing Mantras
Practical and realistic Approach
Training conducted by in practice entrepreneurs
Live demonstration of marketing strategies

Key Highlights

Syllabus developed by highly experienced faculty
Best Digital Marketing Mantras
Practical and realistic Approach
Training conducted by in practice entrepreneurs
Live demonstration of marketing strategies
Case studies of popular brands
Trending Digital Marketing Strategies
All Types of Digital Marketing Covered
Career Oriented Course

Success Stories

LEARNING OUTCOMES

After opting for this course, you will be able to:

  • Generate additional sales and leads
  • Integrate and execute the marketing plans with digital marketing
  • Identify the loopholes and improvement points for your company
  • Execute, quantify and evaluate the results
  • Optimize your efforts and constantly improve the customer inflow

Registration form

Course Fees
Live Online: 3000/-
Time: 7.30 pm to 9 pm

ADDITIONAL BENEFITS

Live interactive online session with host support

Limited batch size of 30 participants

6 months live session recording and study material access

Handholding support after the course

GET CERTIFIED

Upon the successful completion of this course, you will be awarded a certificate.

Credible

Gain Credibility And Stand Out From The Rest!

Authenticated

Get An Director-signed Certificate To Boost Your business Prospects.

Shareable

Add The Certificate To Your CV Or Professional Profile.

Here's What Our Participants Say

LEARNING OUTCOMES

After Opting for this course, you will be able to:

Course eligibility

Our course is designed to accommodate individuals of all fields. This course is open for all those who want to start their own venture and require guidance in making a worth remembering digital presence & want to know the best digital marketing strategies.

Course language

  • English
  • Marathi
  • Hindi

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