Food Packaging, Branding & Marketing online Course | Entrepreneurship and Skill Development Institute

Taste Is Important , Packging Is Mandotory

Duration 3 Weeks
Batch Start Will inform you soon
Fees 4000/- Live Online
Duration : 3 Weeks
Batch Start : Will inform you soon
Fees : 4000/- Live Online

About Program

This course aims to give you an insight into the process of packaging design, branding, and marketing. Right from initial research to the creation of brand ideas, the personality of the brand, to the philosophy of design, mock-ups, and presentation. You are left with an empty container, some fonts, and colors if you separate the brand from the packaging & design. Packaging plays a critical role in becoming part of the personality of a brand, the brand's outward manifestation. The packaging is also the first point of communication with the user of a brand, so it is the vehicle on which the message is conveyed by a brand. You'll look at the complex, interconnected relationship between packaging, marketing, and branding throughout the course. You will obtain valuable insight into the marketing process and its diverse fields by the end of this course. You will know how to create a brand and its packaging for the right market and how the ideas can be visualized and displayed.

NEED

The food industry depends on "gut" emotions and natural desires, therefore, branding visuals can make your consumers hungry or also make them lose their appetite. It’s important to also understand and implement food branding and marketing strategies, in order to give your consumers a correct first impression. Your options for branding should fit your business plans and objectives. A huge world and a central aspect of food branding are food and beverage packaging. The first encounter of your customers with your product happens with their eyes, not their taste buds, so it matters a lot how you house your food or beverage.

The packaging industry, which stood at $32 billion in 2015, has grown in the last five years at a compound annualized growth rate ( CAGR) of 15 percent and is expected to continue rising in the coming years at a CAGR of 13 to 15 percent. Packaging is the fifth-largest industry in India's economy and is one of the country's fastest-growing industries. The sector is rising at 24 to 27 percent per annum, according to the Packaging Industry Association of India (PIAI). By offering protection from environmental, chemical, and physical challenges, food packaging is ubiquitous, vital, and plays an important role in the quality of food products. This protection can be for avoiding breakage of the package & to provide a barrier to moisture, oxygen, carbon dioxide, and other gases, as well as flavors and aromas. Packaging technology, however, needs to balance the safety of food with other issues, including energy and material prices. Increased social and environmental awareness and stringent regulations on pollutants and municipal solid waste disposal have to be also taken care of. The purpose of food packaging is to contain food in a cost-effective manner that meets market requirements, customer preferences preserve food safety, and minimizes the impact on the environment. Because of its multiple functions and its significance in terms of improving product shelf life by retarding the deterioration of product quality and ensuring its safety, the task of the packaging must be recognized.

About Program

This course aims to give you an insight into the process of packaging design, branding, and marketing. Right from initial research to the creation of brand ideas, the personality of the brand, to the philosophy of design, mock-ups, and presentation.

You are left with an empty container, some fonts, and colors if you separate the brand from the packaging & design. Packaging plays a critical role in becoming part of the personality of a brand, the brand's outward manifestation. The packaging is also the first point of communication with the user of a brand, so it is the vehicle on which the message is conveyed by a brand. You'll look at the complex, interconnected relationship between packaging, marketing, and branding throughout the course. You will obtain valuable insight into the marketing process and its diverse fields by the end of this course. You will know how to create a brand and its packaging for the right market and how the ideas can be visualized and displayed.

The food industry depends on "gut" emotions and natural desires, therefore, branding visuals can make your consumers hungry or also make them lose their appetite. It’s important to also understand and implement food branding and marketing strategies, in order to give your consumers a correct first impression. Your options for branding should fit your business plans and objectives. A huge world and a central aspect of food branding are food and beverage packaging. The first encounter of your customers with your product happens with their eyes, not their taste buds, so it matters a lot how you house your food or beverage.

The packaging industry, which stood at $32 billion in 2015, has grown in the last five years at a compound annualized growth rate ( CAGR) of 15 percent and is expected to continue rising in the coming years at a CAGR of 13 to 15 percent. Packaging is the fifth-largest industry in India's economy and is one of the country's fastest-growing industries. The sector is rising at 24 to 27 percent per annum, according to the Packaging Industry Association of India (PIAI).

By offering protection from environmental, chemical, and physical challenges, food packaging is ubiquitous, vital, and plays an important role in the quality of food products. This protection can be for avoiding breakage of the package & to provide a barrier to moisture, oxygen, carbon dioxide, and other gases, as well as flavors and aromas. Packaging technology, however, needs to balance the safety of food with other issues, including energy and material prices. Increased social and environmental awareness and stringent regulations on pollutants and municipal solid waste disposal have to be also taken care of. The purpose of food packaging is to contain food in a cost-effective manner that meets market requirements, customer preferences preserve food safety, and minimizes the impact on the environment. Because of its multiple functions and its significance in terms of improving product shelf life by retarding the deterioration of product quality and ensuring its safety, the task of the packaging must be recognized.

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Syllabus

  • How to Identify Customer Needs?
  • How to Make Product Development as per the Customer need
  • Recent Trends in Marketing
  • Target Customer (Definition and general Info)
  • Psychographics (lifestyle, Hobbies, behavior pattern)
  • Demographics (Age, Education, gender.)
  • Consumer segmentation.
  • What is Food Processing
  • Processing stages for Various products
  • Methods of Food Preservation
  • Introduction to food packaging and opportunities for start-ups
  • Food packaging materials: (Paper, metal, glass, plastics & cardboard)
  • Food Packaging: an important tool for nutrition, safety & effective marketing
  • Food Packaging Machinery
  • Selection Criteria for Food Packaging system
  • Types of Packaging
  • Advances in food packaging (or A peep into the future of food packaging)
  • What is Brand?
  • Communication platform between customer and product.
  • What are their characteristics?
  • Why does the product need branding?
  • How does branding help?
  • What are the drivers?
  • Branding ideas (case studies)
  • How to get prominence?
  • Visual Merchandising
  • Retail Merchandising.
  • How does the Branding category help?
  • Product placement
  • Category management.
  • Planogram
  • Definition and general Info
  • Why we need Visual Merchandising
  • Types of Visual Merchandising
  • Zoning Logic.
  • Visual Merchandising in the store
  • How to create a zone
  • Definition and General Info.
  • Retail Marketing
  • Retail Merchandising and its types.
  • The importance of Branding
  • What is your vision / Mission statement?

syllabus

  • Customer
    • How to Identify Customer Needs?
    • How to Make Product Development as per the Customer need
    • Recent Trends in Marketing
    • Target Customer (Definition and general Info)
    • Psychographics (lifestyle, Hobbies, behavior pattern)
    • Demographics (Age, Education, gender.)
    • Consumer segmentation.
  • Food Processing
    • What is Food Processing
    • Processing stages for Various products
    • Methods of Food Preservation
  • Food Packaging
    • Introduction to food packaging and opportunities for start-ups
    • Food packaging materials: (Paper, metal, glass, plastics & cardboard)
    • Food Packaging: an important tool for nutrition, safety & effective marketing
    • Food Packaging Machinery
    • Selection Criteria for Food Packaging system
    • Types of Packaging
    • Advances in food packaging (or A peep into the future of food packaging)
  • Branding
    • What is Brand?
    • Communication platform between customer and product.
    • What are their characteristics?
    • Why does the product need branding?
    • How does branding help?
    • What are the drivers?
    • Branding ideas (case studies)
  • How To Promote Branding
    • How to get prominence?
    • Visual Merchandising
    • Retail Merchandising.
    • How does the Branding category help?
    • Visual Merchandising
      • Definition and general Info
      • Why we need Visual Merchandising
      • Types of Visual Merchandising
      • Zoning Logic.
      • Visual Merchandising in the store
      • How to create a zone
    • Retail Visibility
      • Product placement
      • Category management.
      • Planogram
    • Marketing
      • Definition and General Info.
      • Retail Marketing
      • Retail Merchandising and its types.
      • The importance of Branding
      • What is your vision / Mission statement?
    • Digital Marketing
      • Digital Marketing Trends for Food Industry
      • How to use Social Media Ads in Food Industry
      • Understanding all platforms to market your product Digitally.

    MENTORS

    MENTORS

    Key Highlights

    Assistance in Product-specific Packing, Branding & Marketing
    Combination of Technical & Marketing Inputs
    Interactions with successful Entrepreneurs
    Doubt Solving Sessions
    Exclusive course material

    Key Highlights

    Assistance in Product-specific Packing, Branding & Marketing
    Combination of Technical & Marketing Inputs
    Interactions with successful Entrepreneurs
    Doubt Solving Sessions
    Exclusive course material
    Case studies of popular brands for better understanding
    Latest Trends in food packaging
    Live sessions with experts in each domain
    Specialized Industrial Visits.
    Practical Teaching Method

    Success Stories

    LEARNING OUTCOMES

    • Gain knowledge on various Branding & Marketing Techniques
    • Get to know Food Packaging Opportunities for Startups
    • Insights about most recent developments in the Food Packaging industry
    • Learn A to Z about branding & Marketing Techniques.
    • Learn Strategies of popular brands and market leaders

    Registration form

    Course Fees
    Live Online: 4000/-
    Time: 7 - 8:30 PM

    ^Registrations will open as soon as a new batch is launched. Fill the enquiry form to get a notification on batch launch date.

    ADDITIONAL BENEFITS

    Live interactive online session with host support

    Limited batch size of 30 participants

    6 months live session recording and study material access

    Handholding support after the course

    GET CERTIFIED

    Upon the successful completion of this course, you will be awarded a certificate.

    Credible

    Gain Credibility And Stand Out From The Rest!

    Authenticated

    Get An Director-signed Certificate To Boost Your business Prospects.

    Shareable

    Add The Certificate To Your CV Or Professional Profile.

    Here's What Our Participants Say

    LEARNING OUTCOMES

    After successful completion of this course, you will be able to:

    Course eligibility

    The program is specially designed for all the aspirants of food processing, packaging, branding, and marketing. They may include farmers, housewives, science graduates, or anyone who wishes to start a business in food processing.

    Course language

    • English
    • Hindi

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