Taste Is Important , Packging Is Mandotory
| Duration | 3 Weeks |
| Batch Start | Will inform you soon |
| Fees | 4500/- Live Online |
This course aims to give you an insight into the process of packaging design, branding, and marketing. Right from initial research to the creation of brand ideas, the personality of the brand, to the philosophy of design, mock-ups, and presentation. You are left with an empty container, some fonts, and colors if you separate the brand from the packaging & design. Packaging plays a critical role in becoming part of the personality of a brand, the brand's outward manifestation. The packaging is also the first point of communication with the user of a brand, so it is the vehicle on which the message is conveyed by a brand. You'll look at the complex, interconnected relationship between packaging, marketing, and branding throughout the course. You will obtain valuable insight into the marketing process and its diverse fields by the end of this course. You will know how to create a brand and its packaging for the right market and how the ideas can be visualized and displayed.
The food industry depends on "gut" emotions and natural desires, therefore, branding visuals can make your consumers hungry or also make them lose their appetite. It’s important to also understand and implement food branding and marketing strategies, in order to give your consumers a correct first impression. Your options for branding should fit your business plans and objectives. A huge world and a central aspect of food branding are food and beverage packaging. The first encounter of your customers with your product happens with their eyes, not their taste buds, so it matters a lot how you house your food or beverage.
The packaging industry, which stood at $32 billion in 2015, has grown in the last five years at a compound annualized growth rate ( CAGR) of 15 percent and is expected to continue rising in the coming years at a CAGR of 13 to 15 percent. Packaging is the fifth-largest industry in India's economy and is one of the country's fastest-growing industries. The sector is rising at 24 to 27 percent per annum, according to the Packaging Industry Association of India (PIAI). By offering protection from environmental, chemical, and physical challenges, food packaging is ubiquitous, vital, and plays an important role in the quality of food products. This protection can be for avoiding breakage of the package & to provide a barrier to moisture, oxygen, carbon dioxide, and other gases, as well as flavors and aromas. Packaging technology, however, needs to balance the safety of food with other issues, including energy and material prices. Increased social and environmental awareness and stringent regulations on pollutants and municipal solid waste disposal have to be also taken care of. The purpose of food packaging is to contain food in a cost-effective manner that meets market requirements, customer preferences preserve food safety, and minimizes the impact on the environment. Because of its multiple functions and its significance in terms of improving product shelf life by retarding the deterioration of product quality and ensuring its safety, the task of the packaging must be recognized.
This course aims to give you an insight into the process of packaging design, branding, and marketing. Right from initial research to the creation of brand ideas, the personality of the brand, to the philosophy of design, mock-ups, and presentation.
You are left with an empty container, some fonts, and colors if you separate the brand from the packaging & design. Packaging plays a critical role in becoming part of the personality of a brand, the brand's outward manifestation. The packaging is also the first point of communication with the user of a brand, so it is the vehicle on which the message is conveyed by a brand. You'll look at the complex, interconnected relationship between packaging, marketing, and branding throughout the course. You will obtain valuable insight into the marketing process and its diverse fields by the end of this course. You will know how to create a brand and its packaging for the right market and how the ideas can be visualized and displayed.
The food industry depends on "gut" emotions and natural desires, therefore, branding visuals can make your consumers hungry or also make them lose their appetite. It’s important to also understand and implement food branding and marketing strategies, in order to give your consumers a correct first impression. Your options for branding should fit your business plans and objectives. A huge world and a central aspect of food branding are food and beverage packaging. The first encounter of your customers with your product happens with their eyes, not their taste buds, so it matters a lot how you house your food or beverage.
The packaging industry, which stood at $32 billion in 2015, has grown in the last five years at a compound annualized growth rate ( CAGR) of 15 percent and is expected to continue rising in the coming years at a CAGR of 13 to 15 percent. Packaging is the fifth-largest industry in India's economy and is one of the country's fastest-growing industries. The sector is rising at 24 to 27 percent per annum, according to the Packaging Industry Association of India (PIAI).
By offering protection from environmental, chemical, and physical challenges, food packaging is ubiquitous, vital, and plays an important role in the quality of food products. This protection can be for avoiding breakage of the package & to provide a barrier to moisture, oxygen, carbon dioxide, and other gases, as well as flavors and aromas. Packaging technology, however, needs to balance the safety of food with other issues, including energy and material prices. Increased social and environmental awareness and stringent regulations on pollutants and municipal solid waste disposal have to be also taken care of. The purpose of food packaging is to contain food in a cost-effective manner that meets market requirements, customer preferences preserve food safety, and minimizes the impact on the environment. Because of its multiple functions and its significance in terms of improving product shelf life by retarding the deterioration of product quality and ensuring its safety, the task of the packaging must be recognized.
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Founder, Udyogwardhini
Mr. Sunil Chandak is 5 times national award-winner trainer, mentor, motivator, and educator in the field of Entrepreneurship. He has personally guided over 68,000 individuals through various training programs and helped them to start a business.
Director at Pyramid Retail Services Private Limited
Mr. Aniruddha has experience of more than 12 years in Marketing, Retail Advertising, Branding & Visual Merchandising. He has worked with clients such as Amul, Asian Paints, Siemens, L'orel , Mother Dairy, etc & is associated with over 200 various Industry Brands helping them grow their retail business.
Assistant Professor at IIIT Kancheepuram.
Dr. Kishor Kumar is a Ph.D. Holder in Manufacturing, Indian Institute of Technology, Guwahati, India. He briefly worked at IIT Bombay for 20 months Also, he is Co-Editor of the book titled "Biodegradable Composites for Packaging Applications".He has trained hundreds of entrepreneurs in the food packaging industry and has connects with all Suppliers and Manufacturers all over India.
CEO & FOUNDER Socialum Digital Media.
Mr.Mukund Patwardhan is a high-performing digital marketer & digital advertising professional with 12+ years of solid experience educating students with the best practices of Digital Marketing . He has helped individuals & businesses to establish their online presence using his technology skills along with concept designing skill set.
Founder - Competent Advisor
Mr.Dhaval is a dynamic Sales consultant with 24 years of corporate experience, he has worked with brands like Manikchand Tea, Wagh Bakri tea in FMCG Sector and Zydus Cadila, Abbott Healthcare, Smart Laboratories, Sunrest life science and healing pharma in the Pharmaceutical sector. Mr. Dhaval is handling the clients in PAN India with his consultancy firm.
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Assistance in Product-specific Packing, Branding & Marketing
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Combination of Technical & Marketing Inputs
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Interactions with successful Entrepreneurs
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Doubt Solving Sessions
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Exclusive course material
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Assistance in Product-specific Packing, Branding & Marketing |
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Combination of Technical & Marketing Inputs |
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Interactions with successful Entrepreneurs |
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Doubt Solving Sessions |
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Exclusive course material |
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Case studies of popular brands for better understanding |
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Latest Trends in food packaging |
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Live sessions with experts in each domain |
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Specialized Industrial Visits. |
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Practical Teaching Method |
Pranav Sangave is an entrepreneur from Nasik. He has set up a processed food mall with his hard work. Within a very little time, he overcame a hugely competitive market with his instant food products using his creative skills regarding marketing and packaging. He never compromised with the quality of products which helped him to create brand loyalty towards customers. With the guidance of Udyogwardhini, today Pranav has captured a huge market of instant mix, chutneys, and syrups, fasting food, e
Aniruddha's interest was always in Retail Advertisement. After working in this field for 10 years, he learned many innovative concepts by participating in the Entrepreneurship Development Program organized by Udyogwardhini. He set a goal and decided to start his own business in this field. He Established Pyramid Retail Services in 2010 that included POP / POS, Visual Merchandise, Instore Setup, Display Solutions, Design Studio & Corporate Customized Gifts, etc.. Initially, he started with 3 pe
Most of the iconic personalities today have previously faced serious failures in their life. Yet, they continued working hard and finally achieved massive success in their fields. Mr Ravindra Bhamre is one such entrepreneur who started selling bakery products on handcarts and now has 4 outlets in Nashik.Things were challenging for the first few years, but with time, the products of the Annapurna Bakery received a huge response from consumers. Annapurna Bakery has created a unique place in Nashik
Aruna Deore has always been an ambitious woman. Belonging to a very poor family, she only had a milk business and a small house. Now she has nine outlets in Nasik and more than 200 dairy products that are helping her in earning huge profits. She always had the desire to do something big in her life. After her husband's accident, she became completely helpless. She participated in our Entrepreneurship Development Programme organized by Udyogwardhini and learned a lot. She overcame her challenges
Mrs Sujata Shelke has had a fascinating journey from being a housewife to a successful entrepreneur. After completing her BA, she enrolled herself in the food processing training organised by Udyogwardhini. Mrs Shelke surveyed the market for nearly ten years and then finally started her business, Vedanta Agro Products. Their products are known to have a distinct identity, which has profited them in millions. Her company is also the source of income for numerous families.
Gain knowledge on various Branding & Marketing Techniques
Get to know Food Packaging Opportunities for Startups
Insights about most recent developments in the Food Packaging industry
Learn A to Z about branding & Marketing Techniques.
Learn Strategies of popular brands and market leaders 
Live interactive online session with host support
Limited batch size of 30 participants
6 months live session recording and study material access
Handholding support after the course
Upon the successful completion of this course, you will be awarded a certificate.
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After successful completion of this course, you will be able to:
Gain knowledge on various Branding & Marketing Techniques
Get to know Food Packaging Opportunities for Startups
Insights about most recent developments in the Food Packaging industry
Learn A to Z about branding & Marketing Techniques.
Learn Strategies of popular brands and market leaders 